Fish Logo

J. Oliver Designs


Digital & Print Graphic Design

Portfolio


About


A great logo is timeless, scalable, easy to recognise and evokes a sense of trust. But it doesn't end there. You also need a strategy so that your customers understand why they should choose you above your competition. I offer branding packages as well as stand alone logo design. I also create infographics, flyers and posters, design for company stationary, catalogues and brochures, website graphics and book covers. I have ten years of experience and I love graphic design—from bright colourful texture to minimal and sleek.

I accept customers worldwide and cater to businesses, start-ups and individuals looking to create a strong brand. I value good communication and an open-mindedness to creativity, and I believe that integrity builds the strongest relationships. I am available for freelance work depending on timescales and project size. All designs are from scratch and I collaborate closely with my clients to ensure they get what they need. Send an email to joliverdesigns@gmail.com or use the contact form below to enquire.

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Privacy Policy: I will never use the information you provide through my contact form to contact you for any marketing purposes, only to respond to job enquiries or general questions. I will never pass on or sell your information to other companies or websites.

Testimonials


"Jen did graphic design for promoting my research documentary, including custom banners, icons, and a bespoke logo. Communicating back and forth on the design features was a true collaboration, she brought my ideas to life and made them even better. She also advised me on how to showcase my projects on social media. I was extremely pleased with the quality of work I received, and the time in which I received it. I'm pleased to recommend Jen's graphic design work and social media marketing skills."

— Yvonne Anisimowicz, Experimental Psychology PhD Student, University of New Brunswick

"Jennifer brought a professional and flexible insight during the redesign of one of our organisation logos. Her work was thorough and of high quality. Our work within the community is constantly evolving, and so do the visuals that we use to engage with the public. We needed a fresh look which reflected this evolution, but one that would also last for a few years without looking dated. Jennifer worked with us to achieve this look, and I firmly believe that she provided skill and creativity that we don't have in-house."

— David Cooke, Programme Lead for Strategic Workforce and People Programme, Hampshire Constabulary

Snow Fox (Winter)


Fox Graphic Design

The Winter Fox mandala design is the second in a four-part series of concentric graphic designs I am making based around different animals and the four seasons. For winter I wanted to use a snow fox because they are so beautiful and mischievous, which is how I think of the Jack Frost entity (rather than a person). I also included the moon cycle because of its cool colours.

Mandala

The texture used in the background was created by blending a number of different desaturated photos of the moon and then using a splatter brush to create the snow effect. The vector artwork (foxes, moon, paw prints, and snow flakes) were all created from scratch in Adobe Illustrator.

Vector Design

Created in Adobe Illustrator.

December 2018—January 2019

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Logo & Branding


Logo Design

For 2019 I have gone through a full re-brand so that I can focus my graphic design and showcase my work in a more concise and unified way. The re-brand included a logo design (featuring three versions: colour, white and black), a new colour palette and font rules, a Mission Statement, Core Values and designs for business cards and other marketing material.

Mission Statement Branding Branding Business Cards Branded Stationery

I wanted to incorporate my initials J and O in the new logo, but also give the logomark a timeless, scalable feel. I sketched a number of different ideas and eventually settled on a design that is a mixture of my initials (hinted) and the infinity symbol. The colour palette is vibrant, friendly and approachable, but also professional and easy to recognise.

Logo Sketches

Created in Adobe Illustrator.

December 2018—January 2019

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Pattern Design | Winter Stag


Greeting Cards

I wanted the Winter Stag pattern to have a slight fantasy feel to it, so I added the moonbeams and snowflakes to give the stag more of an ethereal vibe. This project came together quickly and I am really fond of it for its simple beauty. Made using a stock photo of a real stag which I drew around and refined in Adobe Illustrator.

Wrapping Paper Wrapping Paper

The design was originally intended for use on a set of winter-themed stationary. I chose a stag rather than a reindeer to make the design appropriate for winter, not just Christmas.

Vector artwork

Created in Adobe Illustrator CC.

December 2018

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Pattern Design | High Tea


Textile tote bag design Textile tote bag design

Repeatable pattern using custom-made vector artwork. This pattern was created with merchandise in mind—specifically for use on grab-and-go cake boxes, hot drink keep cups and tote bags. This design could also be branded if required.

Pattern design

Created in Illustrator CC.

December 2018

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Race-NB Logo Design


Logo Design Logo Design

Race-NB was an 8 week running / walking program for cancer survivors conducted by PhD students at the University of New Brunswick. The goal of the program was to identify cancer survivors preferences for physical activity and address any barriers to their engaging in physical activity. The training and study culminated in a documentary film chronicling the survivors' journey.

Logo Design

Co-coordinator of the study Yvonne approached me for a simple logo they could use across their social media channels, featuring the word RACE-NB and a sense of movement.

Running Path

This is part of the running circuit that the participants completed. You can watch the documentary on YouTube here.

Created in Illustrator CC.

May 2018

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Run Rabbit (Spring)


Mandala Pattern Design

This concentric design began as a personal project and was my first complex vector design in Adobe Illustrator. It features rabbits and foliage illustrations and a custom-made grunge texture in the background. The texture uses Spring/Summer colours and is comprised of many photos, textures and brushes set at different blend modes and opacities.

Mandala Pattern Design

I began the design with the leaping rabbits and then selected a number of flowers and grasses to use as the foliage circle. I am extremely fond of this piece.

Mandala Design

Created in Illustrator CC. Texture made in Photoshop CC.

November 2017

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Bad Bunny Logo Design


Bad Bunny Logo Design

Bad Bunny logo came about while I was considering setting up a cosmetics company (I create my own nail polishes and eyeshadows as a hobby). Initially the logo was intended to comment on the testing of cosmetics on animals, which I do not agree with, but I did not end up setting up the company.

The word "Bad" is in Avenir Next Condensed with the cotton tail embellishment added afterwards. The word "Bunny" was hand-drawn by me in Illustrator.

Bad Bunny Logo Design

Created in Illustrator CC and Photoshop CC.

July 2017

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Jon Fox Home Improvements Logo and Marketing Material


Jon Fox Home Improvements Logo Design Jon Fox Home Improvements T-Shirt Design Jon Fox Home Improvements Flyer Design

Carpenter Jon Fox approached me for a logo and marketing material for his business, Jon Fox Home Improvements. For this project I created some custom-made vector icons and artwork. I also included a geometric theme which showcases some of his work. The geometric pattern represents the precision and creativity in Jon's carpentry. Jon uses these flyers in the local area to promote himself across Dorset, Wiltshire and Somerset.

Jon Fox Home Improvements Logo Design Vector artwork

Created in Illustrator CC.

October 2017

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Pattern Design | Moon Cycle


Textile Pattern Design Textile Pattern Design

The Moon Cycle pattern was originally created for use on black-out curtains, but could be applied to many different textures and surfaces. I drew vector icons to represent the phases of the moon and created the pattern.

Textile Pattern Design

Created in Illustrator CC.

December 2018

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Restaurant Menu Design


Print Menu Design - 1 Print Menu Design - 2 Print Menu Design - 3

I was asked to design a menu for the restaurant Visit Hillbrush in Wiltshire. The restaurant is open-plan and airy, and sells locally-sourced, luxury dishes and drinks. The menu design features custom vector food icons and textured paper. The entire menu is an eight-page book with different icons on each page.

Print Menu Design - icons

Created in Illustrator CC.

April 2018

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Thirsty Thursday Poster Design


Social Event Poster with Vector Illustrations

I was asked to create a poster for Hillbrush to promote their Thirsty Thursday activity which takes place every third Thursday of each month. The event is designed to bring together different areas in the company (manufacturing, warehouse, office) to socialise. The poster needed to be fun but still adhere to the brand guidelines.

Social Event Poster with Vector Illustrations

The drinks were drawn in Illustrator, using a series of layers and blend modes to create the shading and hightlighting.

Featuring custom-made illustrations. Created in Adobe Illustrator CC.

January 2018

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Pipe Doctor Logo


Vector Logo

The Pipe Doctor logo design was created for a fictional plumbing company. It features vector logo design and various marketing and advertising materials. The design is quite soft and friendly.

Business Cards Van Sign Writing Artwork

This logo design is currently for sale.

T-Shirt Design

January 2018

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Shuffle Horror Story Poster


Poster Design

Poster design for my short horror fantasy story Shuffle, published at Kaleidotrope magazine in 2015 in their summer issue. The story is about a zombie who begins to regain her memories and is forced to make a horrible choice. The design features intensive Photoshop work on the stock model photo to zombify her and a grunge, post-apocalyptic background.

Designed and created in Photoshop CS6.

May 2015

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Fantasy Book Cover Design


Book Cover Design

Book cover design for fantasy author Philip Norris, for his novella You Can't Avoid A Little Blood which is available on Amazon. Phil's protagonist is a warrior whose mission is to take down a tower in a fictional, high-fantasy city. Phil briefed me to feature flames at the top of the tower and a sense of epic landscapes. The colours were used to evoke the fantastical element, with shadows creating depth, distance and a moody atmosphere. Stock images were used for the warrior, landscape and tower, with a number of blend mode layers added to create the mood of the piece.

Book Cover Design

Created in Adobe Photoshop CC.

September 2017

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Music Poster Design


Music Poster Design

For my Master's Degree in Graphic Design I chose to explore the graphic representation of music, and attempted to capture what I love about the song Bright Coloured Side by Sofie Letitre. This is the result. Some of the shapes (the wavy lines in particular) represent the beat and vocal rhythm, with the darker patches made to look like deep water because I always feel like I'm floating within her music. The small creatures signify the melodic, ethereal nature of Sofie's voice. It's such a cool tune and I highly recommend it: Bright Coloured Side.

Music Poster Design

Designed in Adobe Photoshop and Adobe Illustrator CC.

November 2018

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The Machinists' Boy Poster


Graphic Design

Story promo design for my short YA sci-fi story The Machinists's Boy, published at Youth Imagination Magazine in 2016. The story is about two young boys who crash land on a barren, wasteland planet ruled by automatons. I wanted to show the sense of vastness of the planet and the heat and smoggy, cloying atmosphere that hinders the main characters' progress.

Graphic Design

Created in Adobe Photoshop CC.

July 2016

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Menu Illustration and Graphic Design


Menu Illustration and Design

Each month the restaurant Visit Hillbrush in Wiltshire hosts a themed evening, with a special menu created by the chefs. November 2018 was Austrian Night and I was tasked with designing an Austrian-themed mini-menu. I created simple illustrations for the lower part of the design, based on a beautiful photograph I found of Austria. The top part is the menu itself. The evening was a great success.

Menu Illustration and Design

Created in Illustrator CC.

October 2018

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Cluck Off Logo


Logo design

This chicken is annoyed that it didn't make it onto a food hygiene infographic I created for work. Rather than let it go to waste, I decided to use it as a logo concept and give it a bit of air time.

Logo design

The design also features custom-made lettering (Wacom tablet and Illustrator CC).

June 2018

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Hillbrush 2019 Catalogue


Product Catalogue Design Product Catalogue Design Product Catalogue Design

Graphic design and project management of the 2019 Hillbrush product catalogue, a 100 page product showcase and information guide. The catalogue covers all of the Hillbrush ranges and also features a timeline, website benefits page, and a map that shows where in the world the different brush fibres come from. I was responsible for the graphic design, product photography, project management, liaising with printers, creating custom artwork, and organising feedback from all departments in the company for the editing phases.

Created in Adobe Illustrator and Adobe InDesign.

June—November 2018

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Mexican Night Event Menu


Mexican Night event menu

Menu design for a special event taking place at a local restaurant. The restaurant needed a colourful design for their Mexican Night, which included a bespoke menu put together by their chefs.

Mexican themed vector artwork

I drew the artwork and created the colour scheme, taking inspiration from the many different styles and themes found within Mexican art. The menu was used across their marketing campaign, including Facebook, Instagram, their till displays, website and blog, and posters, and generated interest in the event.

Mexican themed flowers

Created in Adobe Illustrator.

October 2018

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Personalised Christmas Card


Greeting Card Design

This was something of a personal project for my boyfriend during Christmas 2017. The Ultimate Festive Man Tree combines a number of things he loves - his van, tools, and tea. The different elements of the tree were drawn by me in Illustrator and put together using a photo of a real Christmas tree for the shape reference. This design was a lot of fun and he loved the card.

Vector Graphics

Created in Illustrator CC and Photoshop CC.

September-October 2017

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