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Creative Thinking


Digital & Print Graphic Design | Marketing

Portfolio


About


My focus is bespoke digital & print graphic design. I create vector logos, infographics, flyers, leaflets, posters, catalogues and brochures, website banners, book and story covers, custom vector icons, and business cards. I love all types of graphic design, from playful texture and bright colour down to minimal, corporate and sleek.

My portfolio showcases some of the projects I've completed. I also post personal projects to my Instagram and Behance. I am available for freelance work, depending on your timescales and what you need. (Note: I do not edit other people's work.) Send an email to joliverdesigns@gmail.com or use the form below to enquire.

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Bad Bunny Logo


Bad Bunny Logo Design - Dark Bad Bunny Logo Design - Light

Bad Bunny logo came about while I was considering setting up a costmetics company (I create my own nail polishes and eyeshadows as a hobby). Initially the logo was intended to comment on the testing of cosmetics on animals, which I do not agree with. The logo is unused, and while I've had a number of enquires from businesses wanting to buy it, I've never felt quite right selling it for use with another purpose or product. For now, it remains an angry rabbit disgusted by the injustice of experimentation when there are other, more humane ways of testing chemicals.

Bad Bunny Logo Sketches

The design started as quick-and-dirty sketches in my notebook. I later outlined my favourites in black fineline pen and then took the sketches into Illustrator. The font used is Arial, although in reflection I wish I had created custom lettering for the typeography. I added the cotton-tail details in the lettering. The light version features a texture created in Photoshop, built from multiple layers, textures and brushes set to different blend modes and opacities.

Created in Illustrator CC and Photoshop CC.

July 2017

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Race-NB Logo Design


Logo Design

Logo design for a documentary video, with research carried out by students of the University of New Brunswick. The study was about cancer patients running and exercising after treatment, and the logo is used across their social media channels. PhD student Yvonne Anisimowicz asked for movement in the logo, and a capital letter R that could be used on its own or with the rest of the text.

Logo Sketches

I sent Yvonne a few different ideas. She chose a letter R with legs running, cut out of the letter.

You can watch the documentary on YouTube here.

Created in Illustrator CC.

May 2018

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Run Rabbit


Mandala Design

This concentric design began as a personal project and was my first complex digital design. It features rabbits and foliage illustrations and a custom-made grunge texture in the background. The texture uses Spring/Summer colours and is comprised of many photos, textures and brushes set at different blend modes and opacities. I began the design with the leaping rabbit, using photographs to draw around. I then selected a number of flowers and grasses to use as the foliage circle, which I illustrated and set into the design to create depth.

Created in Illustrator CC. Texture made in Photoshop CC.

November 2017

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Jon Fox Home Improvements Flyer


Jon Fox Home Improvements Flyer Design Flyer Graphic Design

Flyer graphic design for local carpenter and joiner Jon Fox. The design uses Jon's brand colours which he has been using in the past, but I have given it a revamp and introduced a geometric theme which showcases some of his work. The geometric pattern represents precise lines and shapes but also a sense of creativity, which is similar to the work Jon does in his carpentry. The back features custom made vector icons that show Jon's cheerful, friendly attitute toward his work and his customers.

Flyer Sketches

This theme was used on his website header at www.jfhi.co.uk and on his business cards. Jon uses the flyers to promote himself across Dorset, Wiltshire and Somerset.

Created in Illustrator CC.

October 2017

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The Machinists' Boy Poster


Graphic Design

Story promo design for my short YA sci-fi story The Machinists's Boy, published at Youth Imagination Magazine in 2016. The story is about two young boys who crash land on a barren, wasteland planet ruled by automatons. I wanted to show the sense of vastness of the planet and the heat and smoggy, cloying atmosphere that hinders the main characters' progress.

Created in Adobe Photoshop CC.

July 2016

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Restaurant Menu Design


Print Menu Design - 1 Print Menu Design - 2 Print Menu Design - 3

I was asked to design a menu for the restaurant Visit Hillbrush in Wiltshire. The restaurant is open-plan and airy, and sells locally-sourced, luxury dishes and drinks. The menu design features custom vector food icons and textured paper. The entire menu is an eight-page book with different icons on each page.

Created in Illustrator CC.

April 2018

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Thirsty Thursday


Social Event Poster with Vector Illustrations

I was asked to create a poster for Hillbrush to promote their Thirsty Thursday activity which takes place every third Thursday of each month. The event is designed to bring together different areas in the company (manufacturing, warehouse, office) to socialise. The poster needed to be fun but still adhere to the brand guidelines.

The drinks were drawn in Illustrator, using a series of layers and blend modes to create the shading and hightlighting.

Featuring custom-made illustrations. Created in Adobe Illustrator CC.

January 2018

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J. Oliver Designs Business Card Design


Business Card Design

Business card design for my company J. Oliver Designs (2018 version). The design features a vector koi fish motif and a custom-made vibrant grunge texture. I wanted my cards to be eye-catching and stand out from other cards on local pinboards. I also included a QR code so anyone looking at the card can nip to my portfolio on their device immediately to see my work.

Graphics created in Adobe Illustrator CC and Photoshop CC.

January 2018

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Shuffle Horror Story Poster


Poster Design

Poster design for my short horror fantasy story Shuffle, published at Kaleidotrope magazine in 2015 in their summer issue. The story is about a zombie who begins to regain her memories and is forced to make a horrible choice. The design features intensive Photoshop work on the stock model photo (see below) to zombify her and a grunge, post-apocalyptic background.

Poster Design

Sarah, pre-zombification. Courtesy of CanStockPhoto.

Designed and created in Photoshop CS6.

May 2015

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Phil Norris Fantasy Fiction Poster


Book Cover Design

Book cover design for fantasy author Philip Norris, for his novella You Can't Avoid A Little Blood which is currently out on submission. Phil's protagonist is a warrior whose mission is to take down a tower in a fictional, high-fantasy city. Phil briefed me to feature flames at the top of the tower and a sense of epic landscapes. The colours were used to evoke the fantastical element, with shadows creating depth, distance and a moody atmosphere. Stock images were used for the warrior, landscape and tower, with a number of blend mode layers added to create the mood of the piece.

Created in Adobe Photoshop CC.

September 2017

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Beachcombing Story Poster Design


Graphic Design Poster

Promotional poster designed for the short YA sci-fi story Beachcombing by speculative fiction writer alter-ego Jennifer K. Oliver. Beachcombing is a gentle sci-fi about a boy in grief who stumbles upon a strange shard of bone while sifting on the beach near his grandparents' house. As soon as he comes into contact with the bone, everything starts to change. I wanted a softer feel for this cover because the story is light on the science-fiction, although I still needed to show the mystical, fantasy element, so the stock photo of mist over rocks seemed to fit the vibe of the story perfectly.

Designed in Adobe Photoshop CS6.

February 2013

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Jon Fox Business Cards


Business Card Design

Business card design for Jon Fox Home Improvements, featuring a bespoke geometric design that is present across all of Jon's marketing material. This was a fresh design for 2017-2018 which Jon now uses on his website, flyers, van sign-writing and cards.

Created in Illustrator CC and Photoshop CC.

November 2017

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Geometric Pattern


Geometric Vector Pattern

This geometric pattern was created to feature on a toothbrush packaging design for Hillbrush. The brushes are being manufactured in Switzerland and will be sold here in the UK at the gift shop Visit Hillbrush, as well as for sale in the 2019 Hillbrush product catalogue. The geometric design for the packaging features the Hillbrush brand colours.

Created in Illustrator CC.

May 2018

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Cluck Off Logo


Logo design

This chicken is annoyed that it didn't make it onto a food hygiene infographic I created for work. Rather than let it go to waste, I decided to use it as a logo concept. The chicken is likely to end up:

Logo design

The design also features custom-made lettering (Wacom tablet and Illustrator CC).

June 2018

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Hillbrush Website User Guide


User Guide Design User Guide Design

This infographic user guide went out with 7,000 copies of the 2018 Hillbrush catalogues as a supplement. It shows distributors and customers how to log onto the new Hillbrush ecommerce website and place orders, and also features a web offer which generated a lot of interest for the site during the first few months of launch.

Created in Adobe Illustrator CC and Adobe InDesign CC.

July-August 2017

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Inked Fiction Cover


Book Cover Design

Promotional poster for my short fantasy story Inked (currently unpublished). The story is about a society that tattoos words using magical ink onto its children, and the words dictate the types of people the children must become. One child rebels against her words and flees into the neighbouring forest where she encounters a strange wolf-like creature whose blood is the exact same sapphire colour as the ink used to brand the children.

Created in Photoshop CS6.

March 2014

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The Curious Evolution Website


Website Design

This was once the website layout of my author site. The layout has since changed to a standard wordpress theme, but I've always liked the old design and I keep this in my portfolio for posterity. I was far more into web design at the time and enjoyed creating layouts for websites. It featured custom textures, a light grey theme with a dash of colour.

Designed in Adobe Photoshop CS6.

May 2011

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Death Car Alley Book Cover Design


Poster Design Poster Design

Poster, hand-made book and bookmark designed for my short dark fantasy story Death Car Alley, published in the magazine Jersey Devil Press in 2012. The story is about a young man who is trying to make friends and have some kind of normal life in a city that's overrun with monsters, though he finds that connecting with the living is often harder than connecting with the dead(ly). The design features key elements of the story - the city as a labyrinth, the 4x4 that stalks the streets, and werewolves.

Poster Design

You can read the short story online for free here.

Designed in Photoshop CS6, and by hand using paper and glue.

December 2011

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Personalised Christmas Card


Vector Graphics

This was something of a personal project for my boyfriend during Christmas 2017. The Ultimate Festive Man Tree combines a number of things he loves - his van, tools, and tea. The different elements of the tree were drawn by me in Illustrator and put together using a photo of a real Christmas tree for the shape reference. This design was a lot of fun and he loved the card.

Created in Illustrator CC and Photoshop CC.

September-October 2017

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Christmas Card Design 2017


Vector Illustration

This is one of a set of Christmas cards I designed for friends and family in 2017. The cards feature vector icons.

Created in Illustrator CC and Photoshop CC.

September-October 2017

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Writing Event Poster


Graphic Design

Promotional poster designed for the Shaftesbury-based creative writing group Storyslingers. The poster needed to reflect the creativity and young, fresh and energetic vibe of the core group. The posters were displayed at a local arts centre to attract new members of a similar mindset.

Designed in Adobe Photoshop CS6.

September 2016

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Technical Hygiene Booklet


Technical Brochure Design Technical Brochure Design

This booklet was created for Hillbrush, who manufacture hygienic brushware and cleaning tools. They wanted a technical booklet highlighting the methods they use to make their special products and ranges. Due to the nature of the products, the booklet needed to be clean and crisp and reflect the hygienic theme. Featuring custom made vector icons.

Created in Adobe Illustrator and InDesign CC.

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The Cure Story Design


Vector Illustration

Vector artwork created for a book cover. The book is about a witch who brews potions, but after making a love potion for somebody she finds herself involved in the mess. The bottle was created in Illustrator and was one of my first vector artwork projects.

February 2015

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Cleaning Journal Advert


Magazine Advert

This was an advert created for Hillbrush that ran in an international cleaning journal, promoting a new range of anti-microbial brushes that come in six different colours. Created in Photoshop CC, Illustrator CC and Indesign CC.

March 2018

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Illustrator Vector Icons


Vector icons

A selection of custom-made vector icons created in Illustrator, for various applications. The food icons were used as details in a restaurant menu I designed, while the solid icons (building, van, crockery and cutlery) were created for wall decals that were to be used around a building to highlight the various different interests of the employees.

Created in Adobe Illustrator CC.

February - April 2018

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E-commerce Website Design


Hillbrush website media page Hillbrush website media page

I assisted in the development of the new Hillbrush e-commerce website, where I re-designed and mocked-up the page header and layout to look more fresh and modern, incorporating full-width backgrounds and images. I also created custom vector artwork to use on the site's numerous slider banners.

Visit the website hillbrush.com.

Mock-ups designed in Adobe Photoshop CC.

2017 - 2018

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